How to Create Videos That Sell on Amazon: 6 Proven Tips to Skyrocket Your Sales
Feb 10, 20235 min read Nick Heethuis
Using video is a powerful tool for promoting your product and building your brand on Amazon. Unlike images and text, videos provide a wealth of information in a short period, making it easier for potential buyers to understand and learn about your product.
This article will highlight why video is crucial on Amazon and provide you with actionable tips for creating a product video that sells.
Why You Should Use Video on Amazon
Improved Conversion Rates: Studies show that businesses that use video advertising see more site visits than those that don’t. One of the main reasons for this is that video captures shoppers’ attention and holds it, reducing the chances of them losing interest mid-way.
Multiple Sense Appeal: Videos that include audio and text overlay appeal to numerous senses, creating an emotional impact and leaving a lasting impression on the buyer. A survey showed that 69% of consumers prefer watching videos to learn about products and services, making it essential for businesses to include a video option in their product listings.
Brand Awareness: In e-commerce, your brand is the key to setting you apart from the hundreds of other sellers offering similar products. Video lets you showcase your brand’s unique features and personality, building consumer trust and recognition.
Communicate More Information in Less Time: With video, you can communicate more information quickly, making it easier for consumers to compare your product with competitors. A video can highlight your product’s features and benefits, providing a short and entertaining visual experience that can include a call to action, increasing the chances of a sale.
Trust-Building: Video is one of the most effective ways to build customer trust. Videos provide a realistic view of the product, building confidence in customers who cannot see or touch the product before buying it.
Personal Touch: Videos are more personal than images, providing a deeper emotional connection with the shopper. A video shows that the company took the time to create and film a short video about the product, adding a personal touch to the shopping experience.
6 Tips for Creating an Amazon Product Video That Sells
- Keep it Short: Videos that are too long risk losing the audience’s attention, so it’s essential to keep them concise. A video that is 30 to 60 seconds in length is long enough to convey your message and short enough to hold the viewer’s interest. This time also makes it easier for viewers to understand your product and its benefits quickly.
- Create a Great Thumbnail: The thumbnail is the first thing shoppers will see when they come across your video on Amazon, so making it eye-catching and appealing is essential. A well-designed thumbnail can increase the chances of shoppers clicking on your video and learning more about your product. The thumbnail should give a clear idea of what the video is about and what the product is while also capturing the shopper’s interest.
- Have a Hook: The first five seconds of your video are crucial in retaining the viewer’s interest. You need to grab their attention from the outset, so start with a compelling introduction that includes your brand logo and a hook that draws the viewer in. This could be a powerful benefit or unique feature of your product, a compelling statistic, or a question that elicits an emotional response.
- Add Captions and Music: Most shoppers on Amazon watch videos with the audio muted, so it’s essential to include closed captions in your video. This makes your content accessible to those who cannot hear and ensures that your messaging is still conveyed even when the sound is off. For shoppers who watch with audio on, background music can also add a professional touch and enhance the emotional impact of your video. Just be sure to choose a song that fits the mood and style of your video.
- Optimize for Mobile: With many shoppers using mobile devices to browse and shop on Amazon, optimizing your video for these devices is essential. This means checking the format of your video on different mobile devices and ensuring that it looks and sounds great on all of them.
- Keep it Simple: When creating video content for Amazon, it’s essential to keep things straightforward. Avoid complicated graphics and sound, and focus on delivering your message clearly and concisely. Use a simple, legible font that is easy to read, and aim to make your video exciting and easy to digest in one viewing. This will help keep the viewer engaged and ensure they retain the critical information you want to convey.
In conclusion, video is a crucial aspect of e-commerce, improving conversion rates, brand awareness, and building customer trust. By following these tips, you can create a product video that sells, elevating your sales and brand recognition to a higher level.
At TripleShot, we provide expert assistance in launching, growing, and scaling brands on Amazon. Both established and emerging brands benefit from our services.
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