Mastering the Amazon Brand Story: A Seller’s Essential Guide (With Screenshots)

In today’s competitive e-commerce landscape, differentiating your brand on Amazon is more crucial than ever. The Amazon Brand Story is a feature that helps sellers communicate their brand’s journey, ethos, and uniqueness.  Whether you’re a seasoned brand or a newbie on Amazon, understanding the art of crafting a compelling brand story can be a game-changer, […]

How to Find a Parent ASIN on Amazon: A Simplified Guide

Finding a parent ASIN (Amazon Standard Identification Number) on Amazon is essential for sellers who deal with products that have multiple variations, such as color or size. Amazon uses parent ASINs for grouping these child variations under a single product listing, which offers a better shopping experience for customers. By identifying the parent ASIN, sellers […]

Amazon vs. Walmart: Where Should Your Brand Be Selling in 2023

Every week, without fail, I find myself in a conversation with a brand owner who is contemplating expanding their brand to Walmart. They’ve seen some success on Amazon and are now eyeing Walmart as a potential new revenue stream. But is it really the golden opportunity it appears to be? Let’s dive into this topic […]

Amazon Virtual Product Bundles: How To Outperform Your Competitors and Boost Sales

The Amazon marketplace is an increasingly competitive landscape, with brands constantly seeking new ways to gain an edge over their rivals.  Amazon’s Virtual Bundle feature is an underutilized yet powerful tool available to brands. This cost-free and easy-to-implement tool offers several advantages, including enhanced product visibility, reduced ad space for competitors, and many more.  This article will […]

5 Common Mistakes Brands Make on Amazon (and How You Can Avoid Them)

Amazon is the most powerful marketplace platform for growing any consumer brand. However, navigating Amazon’s complex marketplace can be challenging, and even small mistakes can have big consequences.  In this article, we’ll highlight five common mistakes that brands make on Amazon and provide actionable tips for avoiding them.   Mistake #1: Poor Product Listings One […]

What is An Amazon Agency: How Working With Experts Will Help Your Brand On Amazon

As the largest online retailer in the US, Amazon has become an essential platform for businesses of all sizes looking to reach customers and increase sales.  However, intense competition on the platform can make it difficult for brands to stand out and succeed.  This is where Amazon Agencies come in.  Amazon Agencies deeply understand Amazon’s unique platform […]

Exploring Amazon’s Search Algorithm: Understanding the Mechanics of Amazon SEO

Amazon’s search algorithm is a complex and sophisticated system that helps customers find the products they are looking for quickly and easily. The algorithm considers various factors to determine relevance and rank products, making it a crucial part of Amazon’s success as an e-commerce platform. This article will look closely at how Amazon’s search algorithm […]

17 Insider Tips for Amazon Vendor Central: Expert Insight for 1P Selling on Amazon

In today’s fast-paced e-commerce world, selling on Amazon has become crucial to every brand’s sales strategy. The platform offers a vast audience of potential customers and the opportunity to reach a global market.  Amazon provides two primary ways to sell products – Third-Party (3P) and First-Party (1P) seller programs. 1P seller programs offer a direct […]

E-commerce Conversion Funnel: The Path From Awareness to Purchase

The e-commerce industry is growing at an astonishing rate, with more and more consumers turning to online shopping for convenience and a wider selection of products. As a result, understanding the customer journey from the moment they become aware of a product to when they make a purchase is crucial for businesses that want to […]