7 Tips To Improve Your Amazon Advertising

Jan 30, 20234 min read Nick Heethuis

Amazon Advertising is one of the most powerful e-commerce tools available to online businesses. However, many Sellers struggle to get the most out of this platform despite its potential.

These seven Amazon Advertising tips are a great place to start if you’re looking to boost your Amazon Ad performance and make more money.

1. Target Long-Tail Keywords

Long-tail keywords are more specific search terms with higher purchase intent. When someone searches for a long-tail keyword, that search is more likely to result in a purchase. For example, instead of targeting “shoes,” you might target “men’s running shoes.” This approach will help you reach potential customers who are further along in the buying process and are more likely to make a purchase.

2. Separate Branded vs. Non-Branded Keywords

Another way to improve your Amazon Ad performance is to separate branded and non-branded keywords. Branded keywords are specific to your brand, while non-branded keywords are more general. For example, if you sell “Nike” shoes, your branded keywords might be “Nike shoes” or “Nike running shoes,” while your non-branded keywords might be “running shoes” or “men’s running shoes.” Separating your keywords in this way will help you reach a wider audience and closely monitor the effectiveness of your campaigns.

3. Use Category Targeting

Category targeting is a powerful tool for reaching customers searching for products in your specific category. This can be especially helpful if you’re selling a relatively unknown product or just starting on Amazon. By targeting the correct categories, you’ll reach potential customers actively searching for products like yours.

4. Use Category Targeting to Improve Your Competitor Targeting

In addition to targeting specific categories, you can also use your category targeting results to improve your competitor targeting. By keeping an eye on what your competitors are doing, you can identify opportunities to reach their customers and drive more sales to your products. For example, if you sell running shoes, you might look at what keywords your competitors are targeting and use those keywords to reach their customers.

5. Use Negative Keywords and Keyword Phrases

Negative keywords and phrases are another essential tool in maximizing your Amazon Ad performance. Negative keywords allow you to exclude specific terms from your campaigns, so you’re not spending money on clicks from customers who are unlikely to make a purchase. For example, if you sell men’s running shoes, you might use negative keywords like “women’s shoes” or “kid’s shoes” to exclude clicks from customers who are not interested in your product.

6. Use All Match Types

Regarding Amazon Ad targeting, using all match types is critical to maximizing your performance. Match types include broad, phrase, exact, and negative, and each type serves a specific purpose. For example, a broad match is the most general and will reach the largest audience, while an exact match is the most precise and will only reach customers searching for that exact term. By using a mix of match types, you’ll be able to reach a wider audience while also ensuring that you’re not spending money on clicks from customers who are unlikely to make a purchase.

7. Ongoing Optimizations

Finally, it’s important to remember that Amazon Ads are never a “set it and forget it” proposition. To get the most out of your campaigns, you must continually optimize and refine your targeting. This includes:

  • Regularly analyzing your ad performance.
  • Adjusting your keywords and match types.
  • Testing new strategies.

By constantly tweaking and refining your campaigns, you’ll be able to achieve better results and make more money over time.

Bonus: Optimize Your Detail Page

It’s worth mentioning that even the best ad strategy in the world won’t save a terrible product page. Before running any paid traffic to your product, ensuring your detail page is optimized for conversions is essential. This means including high-quality images, a clear and concise product description, and ensuring your page is easy to navigate.


In conclusion, Amazon Advertising can be a powerful tool for online businesses, but it’s essential to use it correctly to get the best results. By following these tips, you’ll be well on your way to maximizing your Amazon Ad performance and making more money. Just remember to stay diligent and keep refining your campaigns, and you’ll be able to achieve excellent results in no time.



At TripleShot, we provide expert assistance in launching, growing, and scaling brands on Amazon. Both established and emerging brands benefit from our services.


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